Proposal for Fernando Moreno and Permaculture Australia

Cultivate a live festival ecosystem into a measurable growth symbiosis.

Return to the Village already has a public event story, live tickets, ticket windows, discount paths, accommodation, newsletter capture and volunteer capture. SOUND's first job is to connect and verify that live commercial system so PA can see what is already moving tickets, audience, sponsors and stalls before scaling.

Review approval path See setup month

Tickets Sponsors Stalls Audience Measurement

Commercial frame

Start with measurement, then scale what proves itself.

Permaculture Australia already has a real event, a public ticket path and an April 2027 deadline. SOUND connects the live surface to a trackable growth system for tickets, sponsors, stalls and owned audience growth.

Line	Commitment	Use
Initial setup month	AUD 2,444	Full setup and activation month. Not prorated.
Start date	Agreed with PA	Billing begins on the accepted start date.
Recurring cadence	AUD 2,444 monthly	Monthly thereafter on the same start-date anniversary.
Payment term	Due on receipt or Net 7	Final term pending PA approval.
Monthly offer	All in	Includes any applicable tax. No separate tax add-on is implied in this draft.
Payment route	Bank transfer or Stripe payment order	PA can pay by bank transfer to UK, EU or US accounts, or request a Stripe payment order to pay by card.

Allocation principle

Flexible by phase

The monthly investment is allocated according to the highest-priority work required to reach the agreed festival objectives.

The starting envelope establishes the content strategy, workflow and priority campaign content needed for the active phase. If the required publishing cadence, channel deployment or production workload grows beyond the active envelope, SOUND will define the additional scope and PA will approve it before activation.

Approval guardrail

Expansion needs approval

Any increase to the total monthly commitment requires PA approval. Flexible allocation does not mean unlimited scope.

Verified surface

The public surface is already revenue-proximate.

The first setup month should not start from a blank page. It should instrument and improve the conversion surface that already exists.

Live ticket path

Live

Tickets can be purchased

Use as the first measurable revenue path.

Ticket windows

2027

Early and general windows exist

Use windows to structure activation.

Owned audience

Newsletter capture exists

Needs source and conversion visibility.

Community path

Volunteer

Volunteer capture exists

Keep separate from ticket sales reporting.

Phase 0

The setup month connects and verifies the live commercial system.

Ticketing today

Checkout is live

The public path supports buying tickets now, so the commercial work can begin close to revenue rather than from a theoretical launch plan.

Operating standard

Source, order and ticket type visible

Setup should connect UTM and tracking-link structures, source, discount code, order and ticket type so scale decisions are based on observed economics.

Audience today

PA and RTTV capture emails

The owned-audience surface exists, but list size, source split and ticket conversion need access.

Operating standard

Email growth tied to ticket movement

The first report should separate audience growth from ticket conversion, then show how each source performs.

Sponsor and stall today

Public package path not found

This is a setup gap, not a forecast gap. PA needs to confirm package, inventory, owner and lead path.

Operating standard

Package, lead capture and owner confirmed

SOUND can support pathway planning, offer/input review, campaign assets, lead-capture structure, tracking, reporting and handoff to PA's commercial owner. Sales ownership is separate scope.

Phased plan

Each phase earns the next level of investment.

Phase 0

Setup

Connect RTTV, email capture, UTM links, ticket orders and first activation plan.

Sep to Nov

Validation

Test audiences, offers, priority campaign content, email, paid media and checkout movement.

Dec to Feb

Scale

Increase investment only where the numbers justify it.

Mar to Apr

Final push

Festival conversion and final urgency, with PA-approved expansion where required.

Expansion logic

Scale decisions should come from observed economics.

We do not need to guess the full April 2027 media plan before the first month starts. The setup phase makes the core economics visible, then uses observed data to decide what deserves more budget.

Signal 01

Observed ticket economics

Ticket sources, order attribution, discount codes, email response and checkout movement show what is actually working.

Signal 02

Recommended allocation

SOUND and Nico translate the observed signals into the next media, service and tool allocation.

Gate 03

PA approval before expanded budget or scope

Any increase to the total monthly commitment, sponsorship sales ownership, stall sales ownership, full content production, PR management, influencer programme or major new implementation requires PA approval.

Media outreach and press-release support can be activated as a scoped awareness layer once the story, target outlets and ownership are confirmed.

Inside AUD 2,444

Keep the first operating frame focused.

Priority scope for the active phase.
Strategy, management, delivery labor, paid advertising, tools, operational costs and reporting.
Ticket path measurement, UTM and tracking-link structure, audience capture, campaign setup and light conversion improvements.
Light sponsor and stall support through pathway planning, offer/input review, campaign assets, lead-capture structure, tracking, reporting and handoff to PA's commercial owner.

Scope review or budget increase

Separate major expansion from the base approval.

Website rebuild or CRM rebuild.
Large-scale content production, PR management or influencer programme.
Sponsorship sales ownership or stall sales ownership.
Ongoing content production or channel-deployment programme beyond the agreed priority content.
Event-week staffing, operations, content production or major new technology implementation.

Relevant findings

Make the visible findings part of the decision.

The strongest public facts and the open questions should be visible in the proposal. This lets PA confirm what is live, what needs access and what needs cleanup before scale.

Date mismatch to resolve

PA and RTTV publish different start frames

PA frames APC 2027 as 20 to 26 April 2027. Return to the Village ticket checkout presents 19 April 2027, 3:30 pm AEST to 26 April 2027, 10:00 am AEST. This may be an arrival or setup distinction, but it should be confirmed before paid traffic is scaled.

PA APC 2027 page: https://permacultureaustralia.org.au/australian-permaculture-convergence-2027/
RTTV ticket checkout: https://www.returntothevillage.com.au/event-details/tickets

Live revenue surface

Tickets are already purchasable

The work starts close to revenue because the ticket path, ticket windows, discounts, accommodation path, newsletter capture and volunteer path already exist publicly.

RTTV home: https://www.returntothevillage.com.au/
RTTV tickets: https://www.returntothevillage.com.au/tickets

Commercial path gap

Sponsor and stall paths are not yet public

No public sponsor package, stallholder package, lead form, inventory or price path was found in the audited public RTTV surface. Base scope should support pathway planning, offer/input review, lead-capture setup and reporting, not sponsor or stall sales ownership.

Inputs needed

Confirm the close path, then provide access and inputs.

Primary close checklist

Required before invoice language is operational.

Approver: who approves scope, budget and invoice?
Start date: what date begins the full setup month and monthly billing anniversary?
Payment route: bank transfer to UK, EU or US account, Wise or wire transfer if confirmed, or Stripe payment order for card payment.
Billing route: who receives the first invoice and confirms the first AUD 2,444 amount?

Decision-quality input

Ticket economics

Net ticket revenue, inventory by type, max capacity, current sales and historical sales patterns.

Decision-quality input

Commercial inventory

Sponsor packages, stall quantities, stall prices, deadlines and who closes each deal.

Initial operating input

Stack and access

Wix, analytics, ticketing, CRM or email, ad accounts, UTM/link structures, discount codes, newsletter records, sponsor and stall inventory and historical learnings.

Proposed next step

Approve the operating frame and start the setup month.

Confirm approver, start date, preferred payment route and the first setup month at AUD 2,444, then provide the initial access and commercial inputs. The monthly offer is all in and includes any applicable tax. Submission is an approval signal for human review, not a billing trigger by itself.

A human from SOUND will read and respond to every reply.

Decision Name

Email Preferred payment route

Comments

Review findings

This form sends an approval signal for human review. It does not create an invoice or Stripe payment order.